Don’t know where to get started? Book a free audit
Don’t know where to get started? Book a free audit
Don’t know where to get started? Book a free audit
for 6-7 figure ecommerce brands
We’ll Find You $50k–$100k Hidden in Your Email List Within The Next 60 Days
Watch this 7-minute video to find out how:
trusted by 6-7 figure businesses
Our Strategies Are Founded In Results
DTC Food Brand
Large meat & sauce e-commerce store based in the UK
Email list sized around ~55,000
4 months before:
Email contributing to ~46% of total revenue
Struggling to scale past £200,000 a month
Fluctuating monthly revenue based on sales they ran
Not being able to retain customers as efficiently, having a low returning customer rate due to weak post purchase experience
before
4 months after:
Attributed revenue increased from 41.9% to 62.1% of total (74% growth in attributed revenue)
£460,503.96 generated via email (vs. £264,051.70 before)
Overall revenue up 18% without any increase in ad spend
Client hit their long-standing goal of surpassing £200,000/month in revenue
Returning customer rate improved by 76%
Improved list growth by 63% adding 23,580 new email subscribers
after
DTC Nicotine Pouch Brand
Nicotine pouch e-commerce store
Email list sized ~18,000
90 days before:
Low retention rate — especially problematic for a high-frequency, consumable product (nicotine pouches)
Revenue heavily reliant on a single welcome flow
No abandonment sequences in place
Sporadic, inconsistent campaign strategy
Poor engagement across post-purchase touchpoints
before
90 days after:
Rebuilt flows from scratch — including post-purchase, abandonment, and re-engagement sequences
Expanded campaign strategy and increased sending volume
Cleaned the list and rebuilt the opt-in funnel
Used segmentation to target messaging based on SKU interest and buyer frequency
after
DTC Supplement Brand
Health & wellness brand
Email list sized ~23,000
68 days before:
Email revenue plateaued at ¬32,113.85 4 just 35.4% of total sales
Revenue mostly driven by flows; campaigns underutilised
Poor deliverability, low open/click rates, minimal segmentation
Inactive list hurting sender reputation, leading to a fatigued list
before
68 days after:
Rebuilt and expanded all core flows (abandonment, post-purchase, welcome, reactivation)
Introduced consistent campaign strategy with content + product-led emails
Cleansed list of inactive users, fixed domain reputation issues
Improved sender score and inbox placement
Focused on long-term flow revenue compounding with behavioural logic
after
DTC Beauty Brand
Mid-sized DTC beauty and skincare brand. Killing it with cold traffic but burning cash behind the scenes.
30 days before:
Deliverability collapsed 4 80%+ of emails landing in spam.
Burnt-out list with rock-bottom engagement.
No segmentation, no reactivation strategy, no retention plan.
Profit margin being crushed by customer churn.
before
30 days after:
Repaired domain reputation and cleaned all blacklists.
Segmented the list based on engagement, SKU interest, and buying frequency.
Rebuilt key automations (post-purchase, abandonment, reactivation).
Relaunched campaigns designed to rebuild trust and re-engage dormant buyers.
Overhauled the list acquisition funnel to capture higher-quality leads.
after
Pen & Office Equipment Store
Mid-sized DTC pen retailer, with email playing a small role, generating close to 19% of total revenue
Before:
Their SPF was failing, causing emails to go to spam.
They had limited flow presence, with no personalisation or real strategy behind it.
There was no relationship with the list, so all of the campaigns had awful engagement.
Profit margin being crushed by customer churn.
Stagnant list growth, with subscribers churning faster than acquisition.
before
After:
Rebuilt all flows, creating consumer based logic rather than transactional sequencing.
Segmented the list based on engagement and buying frequency.
Constructed and effective campaign strategy for their list, to prime for Q4.
Overhauled the list acquisition funnel to capture more subscribers.
after
Coffee Brand
Small-sized DTC coffee retailer
Before:
They sent to their whole list, causing low opens, clicks, and poor inbox placement.
Only automation doing well was their welcome flow, but even then - it wasn't performing as well as it could have been.
There was no relationship with the list, the entire campaign strategy was blasting with discounts.
before
After:
Rebuilt all flows, creating consumer based logic rather than transactional sequencing.
Increased sending frequency of campaigns.
Rebuilt opt-in to a quiz funnel based on the type of coffee they liked to drink - then built the flow based on the answers of the quiz.
Crushed Q4 by re-engaging the dormant list beforehand, and structuring the strategy based on thorough research.
after
DTC Food Brand
Large meat & sauce e-commerce store based in the UK
Email list sized around ~55,000
4 months before:
Email contributing to ~46% of total revenue
Struggling to scale past £200,000 a month
Fluctuating monthly revenue based on sales they ran
Not being able to retain customers as efficiently, having a low returning customer rate due to weak post purchase experience
before
4 months after:
Attributed revenue increased from 41.9% to 62.1% of total (74% growth in attributed revenue)
£460,503.96 generated via email (vs. £264,051.70 before)
Overall revenue up 18% without any increase in ad spend
Client hit their long-standing goal of surpassing £200,000/month in revenue
Returning customer rate improved by 76%
Improved list growth by 63% adding 23,580 new email subscribers
after
DTC Nicotine Pouch Brand
Nicotine pouch e-commerce store
Email list sized ~18,000
90 days before:
Low retention rate — especially problematic for a high-frequency, consumable product (nicotine pouches)
Revenue heavily reliant on a single welcome flow
No abandonment sequences in place
Sporadic, inconsistent campaign strategy
Poor engagement across post-purchase touchpoints
before
90 days after:
Rebuilt flows from scratch — including post-purchase, abandonment, and re-engagement sequences
Expanded campaign strategy and increased sending volume
Cleaned the list and rebuilt the opt-in funnel
Used segmentation to target messaging based on SKU interest and buyer frequency
after
DTC Supplement Brand
Health & wellness brand
Email list sized ~23,000
68 days before:
Email revenue plateaued at ¬32,113.85 4 just 35.4% of total sales
Revenue mostly driven by flows; campaigns underutilised
Poor deliverability, low open/click rates, minimal segmentation
Inactive list hurting sender reputation, leading to a fatigued list
before
68 days after:
Rebuilt and expanded all core flows (abandonment, post-purchase, welcome, reactivation)
Introduced consistent campaign strategy with content + product-led emails
Cleansed list of inactive users, fixed domain reputation issues
Improved sender score and inbox placement
Focused on long-term flow revenue compounding with behavioural logic
after
DTC Beauty Brand
Mid-sized DTC beauty and skincare brand. Killing it with cold traffic but burning cash behind the scenes.
30 days before:
Deliverability collapsed 4 80%+ of emails landing in spam.
Burnt-out list with rock-bottom engagement.
No segmentation, no reactivation strategy, no retention plan.
Profit margin being crushed by customer churn.
before
30 days after:
Repaired domain reputation and cleaned all blacklists.
Segmented the list based on engagement, SKU interest, and buying frequency.
Rebuilt key automations (post-purchase, abandonment, reactivation).
Relaunched campaigns designed to rebuild trust and re-engage dormant buyers.
Overhauled the list acquisition funnel to capture higher-quality leads.
after
Pen & Office Equipment Store
Mid-sized DTC pen retailer, with email playing a small role, generating close to 19% of total revenue
Before:
Their SPF was failing, causing emails to go to spam.
They had limited flow presence, with no personalisation or real strategy behind it.
There was no relationship with the list, so all of the campaigns had awful engagement.
Profit margin being crushed by customer churn.
Stagnant list growth, with subscribers churning faster than acquisition.
before
After:
Rebuilt all flows, creating consumer based logic rather than transactional sequencing.
Segmented the list based on engagement and buying frequency.
Constructed and effective campaign strategy for their list, to prime for Q4.
Overhauled the list acquisition funnel to capture more subscribers.
after
Coffee Brand
Small-sized DTC coffee retailer
Before:
They sent to their whole list, causing low opens, clicks, and poor inbox placement.
Only automation doing well was their welcome flow, but even then - it wasn't performing as well as it could have been.
There was no relationship with the list, the entire campaign strategy was blasting with discounts.
before
After:
Rebuilt all flows, creating consumer based logic rather than transactional sequencing.
Increased sending frequency of campaigns.
Rebuilt opt-in to a quiz funnel based on the type of coffee they liked to drink - then built the flow based on the answers of the quiz.
Crushed Q4 by re-engaging the dormant list beforehand, and structuring the strategy based on thorough research.
after
DTC Food Brand
Large meat & sauce e-commerce store based in the UK
Email list sized around ~55,000
4 months before:
Email contributing to ~46% of total revenue
Struggling to scale past £200,000 a month
Fluctuating monthly revenue based on sales they ran
Not being able to retain customers as efficiently, having a low returning customer rate due to weak post purchase experience
before
4 months after:
Attributed revenue increased from 41.9% to 62.1% of total (74% growth in attributed revenue)
£460,503.96 generated via email (vs. £264,051.70 before)
Overall revenue up 18% without any increase in ad spend
Client hit their long-standing goal of surpassing £200,000/month in revenue
Returning customer rate improved by 76%
Improved list growth by 63% adding 23,580 new email subscribers
after
DTC Nicotine Pouch Brand
Nicotine pouch e-commerce store
Email list sized ~18,000
90 days before:
Low retention rate — especially problematic for a high-frequency, consumable product (nicotine pouches)
Revenue heavily reliant on a single welcome flow
No abandonment sequences in place
Sporadic, inconsistent campaign strategy
Poor engagement across post-purchase touchpoints
before
90 days after:
Rebuilt flows from scratch — including post-purchase, abandonment, and re-engagement sequences
Expanded campaign strategy and increased sending volume
Cleaned the list and rebuilt the opt-in funnel
Used segmentation to target messaging based on SKU interest and buyer frequency
after
DTC Supplement Brand
Health & wellness brand
Email list sized ~23,000
68 days before:
Email revenue plateaued at ¬32,113.85 4 just 35.4% of total sales
Revenue mostly driven by flows; campaigns underutilised
Poor deliverability, low open/click rates, minimal segmentation
Inactive list hurting sender reputation, leading to a fatigued list
before
68 days after:
Rebuilt and expanded all core flows (abandonment, post-purchase, welcome, reactivation)
Introduced consistent campaign strategy with content + product-led emails
Cleansed list of inactive users, fixed domain reputation issues
Improved sender score and inbox placement
Focused on long-term flow revenue compounding with behavioural logic
after
DTC Beauty Brand
Mid-sized DTC beauty and skincare brand. Killing it with cold traffic but burning cash behind the scenes.
30 days before:
Deliverability collapsed 4 80%+ of emails landing in spam.
Burnt-out list with rock-bottom engagement.
No segmentation, no reactivation strategy, no retention plan.
Profit margin being crushed by customer churn.
before
30 days after:
Repaired domain reputation and cleaned all blacklists.
Segmented the list based on engagement, SKU interest, and buying frequency.
Rebuilt key automations (post-purchase, abandonment, reactivation).
Relaunched campaigns designed to rebuild trust and re-engage dormant buyers.
Overhauled the list acquisition funnel to capture higher-quality leads.
after
Pen & Office Equipment Store
Mid-sized DTC pen retailer, with email playing a small role, generating close to 19% of total revenue
Before:
Their SPF was failing, causing emails to go to spam.
They had limited flow presence, with no personalisation or real strategy behind it.
There was no relationship with the list, so all of the campaigns had awful engagement.
Profit margin being crushed by customer churn.
Stagnant list growth, with subscribers churning faster than acquisition.
before
After:
Rebuilt all flows, creating consumer based logic rather than transactional sequencing.
Segmented the list based on engagement and buying frequency.
Constructed and effective campaign strategy for their list, to prime for Q4.
Overhauled the list acquisition funnel to capture more subscribers.
after
Coffee Brand
Small-sized DTC coffee retailer
Before:
They sent to their whole list, causing low opens, clicks, and poor inbox placement.
Only automation doing well was their welcome flow, but even then - it wasn't performing as well as it could have been.
There was no relationship with the list, the entire campaign strategy was blasting with discounts.
before
After:
Rebuilt all flows, creating consumer based logic rather than transactional sequencing.
Increased sending frequency of campaigns.
Rebuilt opt-in to a quiz funnel based on the type of coffee they liked to drink - then built the flow based on the answers of the quiz.
Crushed Q4 by re-engaging the dormant list beforehand, and structuring the strategy based on thorough research.
after
Talk with us
Finally caught your attention?
Here’s what happens after you book a call with us:
1 | Audit
We identify what’s broken, missing, or underperforming.
2 | Strategy
You get a clear, revenue-focused roadmap.
3 | Build
We turn the plan into a working retention system.
Book a free audit
7-Figure Marketers & Founders Say The Same Thing
“Working with Tom and Max from Audience Flow has been an absolute game-changer for our email marketing.”
From the moment we engaged with them, their expertise and strategic approach stood out. They completely overhauled our email flows, and the results speak for themselves, we’ve seen a significant uplift in engagement, conversions, and overall performance. Tom and Max are true leaders in the email marketing space. Their insights, responsiveness, and attention to detail made the entire process seamless and impactful. We couldn’t be happier with the outcome, and we highly recommend Audience Flow to any business looking to take their email marketing to the next level.
— Lisa Hughes, Co-Founder of Gigi Supplements
"I've worked with Tom in a few of my e-commerce businesses over the past few years, with outstanding results."
We've constantly seen an increase in conversion rates, email engagement and overall sales. We've for sure seen an increase in profits of over 6 figures in at least 2 of our businesses all down to Tom and his team. Tom has also been super helpful with things 'outside of the job description' using his expert copywriting skills to help out on sales decks as well as being a great part of our team at conferences and trade shows to onboard new clients.
— Adam Gambrill, Founder & CEO of London Pods
"He understands direct response from first principles through to their modern application in an increasingly tech-dominated marketing landscape."
I've copy chiefed and trained copywriters since 2017. Few possess the raw potential to become top tier operators, and fewer still have the grit and determination to realize such potential. Tom Leonard has both. He understands direct response from first principles through to their modern application in an increasingly tech-dominated marketing landscape. Tom's that rare copywriter who can nail offers, brand voice, funnel and campaign design AND martial the technical and business factors that all too often compromise otherwise good advertising.
— Thom Benny
"Working with Max and Tom at Audience Flow has been a total game-changer for Yonder."
From day one, they’ve been intuitive, strategic, and completely in sync with our brand. They don’t just execute, they think, they listen, and they build alongside you with big-picture clarity. The advertorial they helped me develop, from copy to design to ad strategy, is performing exceptionally well, and it was actually their suggestion to test this format. It’s now one of our strongest-performing funnels. Their email campaigns consistently drive sales and engagement, with strong open rates and, my favorite part, customers replying to tell us how much they love the content and value we provide. That tells me the messaging is landing exactly right. Highly recommend them!
— Sheri Geoffreys, Founder of Yonder
"Working with Thomas has been an absolute delight."
In just first 2 month, he helped us scale our email marketing revenue to $45k, far exceeding our expectations. We’ve since brought him for full time and couldn’t be happier with the results. Highly recommended.
— Enjuvie (7 Figure Brand)
"These guys have been super helpful and proactive in helping us with email campaigns and flows."
— Charlie, Founder of Latitude Tents
“Working with Tom and Max from Audience Flow has been an absolute game-changer for our email marketing.”
From the moment we engaged with them, their expertise and strategic approach stood out. They completely overhauled our email flows, and the results speak for themselves, we’ve seen a significant uplift in engagement, conversions, and overall performance. Tom and Max are true leaders in the email marketing space. Their insights, responsiveness, and attention to detail made the entire process seamless and impactful. We couldn’t be happier with the outcome, and we highly recommend Audience Flow to any business looking to take their email marketing to the next level.
— Lisa Hughes, Co-Founder of Gigi Supplements
"I've worked with Tom in a few of my e-commerce businesses over the past few years, with outstanding results."
We've constantly seen an increase in conversion rates, email engagement and overall sales. We've for sure seen an increase in profits of over 6 figures in at least 2 of our businesses all down to Tom and his team. Tom has also been super helpful with things 'outside of the job description' using his expert copywriting skills to help out on sales decks as well as being a great part of our team at conferences and trade shows to onboard new clients.
— Adam Gambrill, Founder & CEO of London Pods
"He understands direct response from first principles through to their modern application in an increasingly tech-dominated marketing landscape."
I've copy chiefed and trained copywriters since 2017. Few possess the raw potential to become top tier operators, and fewer still have the grit and determination to realize such potential. Tom Leonard has both. He understands direct response from first principles through to their modern application in an increasingly tech-dominated marketing landscape. Tom's that rare copywriter who can nail offers, brand voice, funnel and campaign design AND martial the technical and business factors that all too often compromise otherwise good advertising.
— Thom Benny
"Working with Max and Tom at Audience Flow has been a total game-changer for Yonder."
From day one, they’ve been intuitive, strategic, and completely in sync with our brand. They don’t just execute, they think, they listen, and they build alongside you with big-picture clarity. The advertorial they helped me develop, from copy to design to ad strategy, is performing exceptionally well, and it was actually their suggestion to test this format. It’s now one of our strongest-performing funnels. Their email campaigns consistently drive sales and engagement, with strong open rates and, my favorite part, customers replying to tell us how much they love the content and value we provide. That tells me the messaging is landing exactly right. Highly recommend them!
— Sheri Geoffreys, Founder of Yonder
"Working with Thomas has been an absolute delight."
In just first 2 months, he helped us scale our email marketing revenue to $45k, far exceeding our expectations. We’ve since brought him for full time and couldn’t be happier with the results. Highly recommended.
— Enjuvie (7 Figure Brand)
"These guys have been super helpful and proactive in helping us with email campaigns and flows."
— Charlie, Founder of Latitude Tents
“Working with Tom and Max from Audience Flow has been an absolute game-changer for our email marketing.”
From the moment we engaged with them, their expertise and strategic approach stood out. They completely overhauled our email flows, and the results speak for themselves, we’ve seen a significant uplift in engagement, conversions, and overall performance. Tom and Max are true leaders in the email marketing space. Their insights, responsiveness, and attention to detail made the entire process seamless and impactful. We couldn’t be happier with the outcome, and we highly recommend Audience Flow to any business looking to take their email marketing to the next level.
— Lisa Hughes, Co-Founder of Gigi Supplements
"I've worked with Tom in a few of my e-commerce businesses over the past few years, with outstanding results."
We've constantly seen an increase in conversion rates, email engagement and overall sales. We've for sure seen an increase in profits of over 6 figures in at least 2 of our businesses all down to Tom and his team. Tom has also been super helpful with things 'outside of the job description' using his expert copywriting skills to help out on sales decks as well as being a great part of our team at conferences and trade shows to onboard new clients.
— Adam Gambrill, Founder & CEO of London Pods
"He understands direct response from first principles through to their modern application in an increasingly tech-dominated marketing landscape."
I've copy chiefed and trained copywriters since 2017. Few possess the raw potential to become top tier operators, and fewer still have the grit and determination to realize such potential. Tom Leonard has both. He understands direct response from first principles through to their modern application in an increasingly tech-dominated marketing landscape. Tom's that rare copywriter who can nail offers, brand voice, funnel and campaign design AND martial the technical and business factors that all too often compromise otherwise good advertising.
— Thom Benny
"Working with Max and Tom at Audience Flow has been a total game-changer for Yonder."
From day one, they’ve been intuitive, strategic, and completely in sync with our brand. They don’t just execute, they think, they listen, and they build alongside you with big-picture clarity. The advertorial they helped me develop, from copy to design to ad strategy, is performing exceptionally well, and it was actually their suggestion to test this format. It’s now one of our strongest-performing funnels. Their email campaigns consistently drive sales and engagement, with strong open rates and, my favorite part, customers replying to tell us how much they love the content and value we provide. That tells me the messaging is landing exactly right. Highly recommend them!
— Sheri Geoffreys, Founder of Yonder
"Working with Thomas has been an absolute delight."
In just first 2 months, he helped us scale our email marketing revenue to $45k, far exceeding our expectations. We’ve since brought him for full time and couldn’t be happier with the results. Highly recommended.
— Enjuvie (7 Figure Brand)
"These guys have been super helpful and proactive in helping us with email campaigns and flows. "
— Charlie, Founder of Latitude Tents
book a free audit
Not a Bloated Agency — Just Three Specialists
Not a Bloated Agency — Just Three Specialists
Every brand we work with says the same thing: “We’ve been burned by big agencies before.” Overpriced retainers. Endless back-and-forth with account managers. And the work? Usually handed off to a junior who’s never driven a sale in their life.
That’s exactly why we keep things lean. No bloated team. No unnecessary layers. Just the three of us, a direct response copywriter and a conversion-focused designer, who’ve spent years working in-house, scaling a DTC nicotine brand from the ground up.
We don’t outsource. We don’t pass you off. Which is exactly why we only take on a handful of clients at a time so we can stay close to the work, and even closer to your results.
When you work with us, you're not just another number in a Slack channel. You're working directly with the people doing the work, two marketers with skin in the game, who care as much about your bottom line as you do.
Every brand we work with says the same thing: “We’ve been burned by big agencies before.” Overpriced retainers. Endless back-and-forth with account managers. And the work? Usually handed off to a junior who’s never driven a sale in their life.
That’s exactly why we keep things lean. No bloated team. No unnecessary layers. Just the three of us, a direct response copywriter and a conversion-focused designer, who’ve spent years working in-house, scaling a DTC nicotine brand from the ground up.
We don’t outsource. We don’t pass you off. Which is exactly why we only take on a handful of clients at a time so we can stay close to the work, and even closer to your results.
When you work with us, you're not just another number in a Slack channel. You're working directly with the people doing the work, two marketers with skin in the game, who care as much about your bottom line as you do.
Talk with us
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Frequently Asked Questions
“What if we already have an email agency?”
No problem. Most of our clients are using an agency or have an inhouse team when they come to us. We’re not here to replace your entire team, we’re here to build on what you have in place.
“We’re already doing 20–30% from email. Is this still worth it?”
Definitely. One of our clients was doing 30% from email when we stepped in — and we still added six figures in backend revenue in 68 days. We’re currently doing 50-60% of our clients total revenue with email.
“Do you work with brands under $50k/month?”
We’re built for scale, not startups. If you’re doing less than $50k/month, this probably isn’t the right fit. We’d rather tell you that upfront.
“Who’s actually doing the work?”
Us. No juniors. No account managers. You’ll work directly with Tom (copy + strategy) and Max (design + tech). The same people who’ve helpe drive over £700,000 in backend sales..
“Do you only work with Klaviyo?”
No, we’ve worked with a few ESPs. However we focus mainly on systems inside Klaviyo. If you’re using something else, we’re happy to audit it.
“What’s the commitment?”
There isn’t one. No contracts. No retainers. You stay because it works — not because we locked you in..
“Is there a money-back guarantee?”
Yes — but only on the Flows + Campaigns and Full Backend Management packages. If we don’t help you generate $25k–$100k in backend revenue within 60 days, you don’t pay a penny.
talk with us
Book a Free Consultation & Audit
See How We Can Add An Additional $50,000-$100,000 In The Next 60 Days
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© 2026 Audience Flow. All rights reserved.
© 2026 Audience Flow. All rights reserved.
© 2026 Audience Flow. All rights reserved.
